Research firms like IDC, Gartner, and others sometimes screw up their predictions big time. For instance, Gartner said in 2011 that Android will get 38% of the tablet market by, wait for it, 2015. And here we are, discussing IDC’s latest figures, which say that Android tablets already make up about 42% of the tablet market.
While it’s fun to predict market shares for years in advance, there’s really no telling what will happen six months from now, and four year predictions are pretty much useless in the tech world. But trends do matter and they are worth analyzing.
With this necessary caveat out of our way, here’s what IDC says it’s happening in the tablet market, this year and beyond.
Here’s IDC tablet market share data:
What do you make of these statistics?
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Windows is a joke. BYOD rules. Apple will continue to lose. ANDROID TO THE TOP
Apple 49.7% of tablets worldwide in 2016? Only 4 percentage points lower than now? Seems unlikely to me. I think a figure in the range of 20 to 30% would be more probable. Apple have very little traction in the fast-growing emerging markets, and they market their brand as somewhat exclusive. If they were to shift downmarket, then maybe they could keep their share near 50%, but I doubt they could do it otherwise.
Love my Nexus7!!!