Android starting to erode iPad’s dominance

by: Simon HillNovember 28, 2012


ABI Research has revealed that the iPad made up 55 percent of tablet shipments in the third quarter while Android claimed a 44 percent share. That’s a 14 percent decline for the iPad compared to the second quarter. Amazon, Asus, and Samsung are in the ascendancy with a strong range of Android tablets and sales are rising fast.

We discussed this issue earlier this month after an analyst tried to answer the question – when will Android overcome the iPad? Sameer Singh predicted that mid-2013 will see Android take the lead in terms of shipments. The ABI analyst Jeff Orr is an agreement,

“As the OS of choice for the majority of device OEMs [original equipment manufacturers], we expect the Android ecosystem to continue growing in numbers — new manufacturers, better device choices for reaching more markets, and more developers finding value from apps and content.”

Expectations are that the iPad mini will not do much to help Apple retain market share. Orr said,

“With the introduction of a smaller, lower-cost iPad Mini, Apple has acknowledged Android’s beachhead of 7-inch-class tablets, though at the same time, it has failed to deliver a knock-out punch through innovation, pricing, and availability during the most critical selling period of the year.”

A lot of iPad sales are expected over the holiday season, but more and more people are choosing Android tablets and this looks like it will be the last Christmas that the iPad dominates the tablet market. Tellingly there was no mention of Windows 8.

  • Windows 8 is such a big failure even on touch devices. It looks pretty at a glance, but it’s an usability mess.

    • MasterMuffin

      Totally disagree with you (I can’t understand this “microsoft hate” in AA), I’ve been using w8 for 3 weeks now and I must say that it’s really good! It’s so much faster and multitasking is easier and it looks nice, what else do you want?

      • ฺBoonlumsion Piyapon

        $330 or lower… and more app.

        price is a hard part. as rumor say microsoft take about $80-$120 on each windows rt’s license.

        • MasterMuffin

          I didn’t speak about rt, rt is weird o.O

    • APai

      the usability guru Neilsen had weighed in correctly on the windows 8 being an unpolished interface. there might be techies who can easily figure out how to go about the UI glitches. first movers certainly do not find it very difficult t navigate through new software, because they are expert problem solvers and it happens very intuitively to them. the resident windows 8 PR guys might be one amongst them :)

      but for the vast majority, windows has multiple issues going for windows 8 tablet/ phone. new interface – higher price point (for the tablet) being the most prominent reasons

    • jrassmussen2010

      SOME OF THE BEST TABLET DEALS are at a site called Tablet Sprint – The new Novo 7 Legend is the first quality “$100 TABLET” available from any major brand and launched November 15th — and includes Android 4.1, a quality screen display, and Micro SD portable storage – Plus WiFi, Ethernet and 3G connection – The Novo 7 Legend is manufactured by Ainol Electronics, which received a “Best Tablet of the Year” award at CNET Consumer Electronics Show 2012.

  • kascollet

    Still talking about shipped units guy ? Are actual sales numbers as tiny as usual ?

  • tedpc01

    This is the year than Android overtakes (permanently) iPad sales. It was only a matter of time with competition across all price ranges.