Hot on the heels of a report about Americans spending more every year on their smartphones and data plans, we bring news that may make carriers a little more happy. It seems downloads over Wi-Fi amount to more than double the cellular average at nearly 2.5GB monthly. The average Android smartphone user downloads around 870MB over cellular a month.
Of course, this is not without some stratification: 18 to 24 year olds download the most over cellular data at 1.05GB, people over the age of 55 used only 750MB a month. Wi-Fi data studies saw the 25 to 34 age crowd the most active in downloading. They consume some 3.1 gigs a month! Who wants to guess the content of all that juicy traffic hmmn? We’re guessing games and YouTube.
All of this news points to a possible contradiction in studies. The one for this story was done by NPD, and their data comes from 1,000 smartphones with installed SmartMeter software. However, if you want to check sans software, go into Settings and then click on Data Usage. Sorry, pre ICS Android users, this may not be available for you unless you are running a custom ROM.
It’s also interesting to note that initiatives are being enacted by carriers so cellular data isn’t used as much. I wonder if massive overage fees weren’t enough for some people to get the hint to use WiFi?
Even with LTE, do you think this Wi-Fi trend will continue? Might it change if Wi-Fi gets too crowded or starts becoming associated with bigger fees from purveyors of previously free or low-cost signal?