Back in March of 2008, Android held only 8% of the smartphone marketshare. The clear majority was under the control of Apple with their iOS. By Q4 of 2010, Android, iOS, and RIM had a 3-way tie for first place in that same market. Now, the little green robot has turned the tables and flipped the smartphone OS market shares upside down.
Just 3 days ago, Nielsen released a blog post containing a survey taken from August of this year. The data shows that 43% of all smartphones are powered by Android. Although that is a clear majority, the even more intriguing number lies within new smartphone buyers. According to Nielsen, over the past three months, 56% of new smartphone owners chose an Android device. Even with the highly awaited iPhone 5 on the horizon, customers have chosen to ride with the little green robot.
Another fascinating number from this survey reveals the true rise in smartphones. In the past 3 months, 56% of people who purchased a new phone bought a smartphone instead of a basic feature phone. With the holiday season just around the corner, we could see smartphone manufacturers pushing out sweet goodies for us. Whoever said that smartphones are killing us could soon be singing a different song.