Android heading down under thanks to Kogan
Looks like Android is heading down under. Young Aussie entrepreneur Ruslan Kogan from Kogan Technologies has announced plans to launch an Android Phone in Australia for AU$199 (about US$140) by Christmas. Apparently he’s getting the device made-to-order in China using stock parts. The device is planned to incorporate a touch screen and track ball but will omit a real keyboard.
We think It’s a brilliant idea but we can’t help but wonder about the amount of quality control the device will undergo with Christmas being only 7 weeks away. So far the device doesn’t even have a name.
Kogan Technologies is a bit of an upstart in the Australian electronics market, undercutting everybody by selling Kogan-branded Chinese goods (usually LCD TVs) direct to customers via their website. Kogan products have a reputation for being hampered by silly user-interfaces so making a phone based on the open source Android is a smart move.
Kogan won’t be the first to offer a deal like this, certainly if it’s as easy to do as he clearly seems to think.