Android growth spurred by increasing investment
comScore is a global leader in measuring the digital world and in their own words are the ‘preferred source of digital marketing intelligence’. According to their recent reports for last year, Android’s share of the US mobile market has grown more than a 100%, taking its overall share from 2.5% in September 2009 to 5.2% in December. This is in line with other reports measuring similar things over the last quarter of 2009.
This trend is also reflected in the investment strategies of Android developers. Backed by consumer demand, companies like Oberon Media, a New York based company, are investing heavily in Android to create new applications and specifically in this instance, games. Through its publishing division I-play, Oberon Media is backing Android deeply and anticipates releasing 20-plus games for the platform in 2010.
It is companies like these that provide Android the hook and tools to catch an ever increasing amount of market share. This share is usually at the expense of operating systems such as Palm and WinMo. Apple has yet to lose any ground to Android, but who knows what 2010 may hold.