Both Apple and Google have over half a million apps in their app stores right now, so as you can imagine, it can be very difficult to reach the top rankings in those stores, when you have so many other apps to  compete with – not just from your own category but also apps that are completely unrelated as well, because there’s only so much space at the top.

RIM made an Android app player for their Playbook tablet a while ago, as an effort to encourage Android developers to port their apps to the Playbook, and get more total applications this way, since the company figured out that developers won’t exactly step over themselves to make native apps for the Playbook.

One developer, the maker of the Android game Cubifice, has taken advantage of this opportunity and ported his game to the Playbook. To his surprise, the game reached 25 times more downloads on the Blackberry App World store than on the Play Store, where it has between 50-100 downloads right now. Here’s what he had to say about this whole thing:

“The BlackBerry user community is very engaged, and there is far greater visibility of your application on the BlackBerry App World storefront than on other platforms,” Larocque told RIM in an interview. ”BlackBerry App World has a clear layout and does not suffer from the over-saturation that you find somewhere like Google Play, where your app quickly feels lost in a huge sea of similar applications.”

“With this application, not only do we have 25 times more downloads on BlackBerry App World than on Google Play, but we’ve also been able to maintain that high number and visibility. This visibility translates into a far better return on investment once the app becomes monetized because we will have to spend far less on marketing the application to users.”

Even he admits that there is greater visibility on the App World right now – it’s not because of some magic RIM is doing to make its apps a lot more appealing, but simply because of complete lack of competition in the Blackberry App World store. When apps are counted in the thousands, and games maybe in the dozens, it should be relatively easy to get to a top spot, especially if your game or app is at least decent.

I think this is all there is to it, and it’s nothing like the App World store being more efficient or something. But if this is just one more thing to help RIM get back on track, and provide Android and iOS with more competition, then I’m glad stuff like this is happening. If more Android developers get lured like this, maybe it could finally convince RIM to adopt Android as well.

  • Mei

    The only reason you see more downloads is because Playbook any apps. With the minor available selection, of course people is going to download it. But better return on invest? Not, if you do not see any growth, meaning no need Playbook users aside from your initial bump (since no one buying Playbook and are moving to other platforms).

    • john

      your an idiot. He already has 2 TWENTYFIVE TIMES the downloads in BlackBerry App World as on Android. So no matter if no one else buys it, it was still an AMAZING return on investment.

      Give your head a shake and think before you post.

  • Joe public

    Maybe in your small opinion that this could true since you are obvious a android user and need nlackberry to fail. From a business point a view this means a pure smart business move, less competion mean better chance of a good return. This is basic supply and demand so more developers port apps over better make money and the larger selection brings more appeal to buy a playbook.

    Btw android tablets are not even a blip in the tablet market share even when samsung is giving them away samsung lte 7inch tablet for free when you get a galaxy s3. Now who’s tablet is joke at least the playbook people will buy, only way android can get a tablet in the market is give it away for free. Top it off the 1.5year old play book still matches the best android tablet and iPad in hardware but not in the screen rez.

    • john

      Thank you for a rare moment of logical reasoning for this post.

  • john

    Sorry, one more thing… hahahahahahahaha to BlackBerry ever adopting android. They have a secure, world leading platform. Why would they want to take 3 steps back. Sure there are problems getting the word out to the unwashed masses due to a constant flow of misinformation about BlackBerry and the quality of its new offerings, ignorance is hard to cure, just look to the American media to keep pushing ignorance to new heights! God I’m glad I got the hell out of that country