Only a few days ago we showed you a new Microsoft Twitter marketing campaign called #DroidRage, and now we’re going to tell you how it all sort of backfired for Redmond.
The Windows maker tried to stir the waters by encouraging Android users to share their Android malware stories on Twitter under the #DroidRage hashtag. Here’s Microsoft original tweet that started the whole thing:
“Do you have an Android malware horror story? Reply with #DroidRage with your best/worst story and we may have a get-well present for you.”
And while there must be some unpleasant Android malware-related stories out there to share with the world, chances are they aren’t exactly horror stories. Moreover, considering the large number of Android users out there and the fact that many of them know how to stay away from potentially harmful Android apps, we aren’t really surprised to hear that Android fans took the fight to Microsoft.
CNET reports that plenty of Android fans took on Microsoft’s request to report some #DroidRage, but instead they came firing hits at Redmond, all bundled with the #WindowsRage hashtag.
One such hilarious tweet reads:
I once thought about writing malware for a @windowsphone but then I thought, aren’t they suffering enough? #DroidRage #WindowsRage.”
This is not the first nor the last botched marketing / viral campaign out there, but it’s sure funny to see everything unfold. Earlier this year we showed you something similar in a Galaxy S3 vs iPhone 5 failed Facebook campaign where more people answered to a Samsung question that they’d rather take an iPhone on an island instead of the expected Galaxy S3 response.
Seriously though, do you have any Droid Rage and/or Windows Rage stories?
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A bit slow on the news? This has been trending for days on G+ and Twitter
Who keeps up with Windows news? 8 blows, that’s all there is to it really other than the huge screw-up of them giving it away for months to untold amounts via the WMC codes. Thanks MS ;)
Not everyone follows Google+ or Twitter.
this is a massive *uckup for the windows phone 8 campaign. what droidrage campaign has done is precisely what microsoft did NOT want. the windows name is riddled with references to malware. windows was the first and de facto malware breeding ground, and to try and throw the slur on others was a laughable attempt. it’s good that microsoft got served for such an attempt.
Windows makes strong hardware I’ll give em that, but android know how to make good software’s and beautiful hardware (but fragile).
Windows IS software.