Android accounts for 52% of U.S. smartphone sales in April; iOS and Windows Phone growing

June 3, 2013
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Interested to know how the big mobile operating systems rivals have been stacking up against each other so far this year? Kantar Worldpanel has you covered, as it has conducted some insightful research into the U.S. market share of each operating system.

Our favourite mobile operating system grabbed an impressive 51.7% of all U.S. smartphone sales in the three-month period from the beginning of February to the end of April, securing the top spot. Apple followed closely in second place with a 41.4% share, and Microsoft’s Windows operating system came in third with a much less impressive 5.6% share.

Disappointingly for RIM, the company dropped from a 5.3% share over the same period in 2012 to just 0.7% of the local market this year, performing almost as badly as Nokia’s aging Symbian OS. The Blackberry Z10 doesn’t appear to have revived the company’s fortunes, and you’d probably be forgiven for suggesting that the company is pretty much down and out.

kantar market share april 2013

Interestingly though, it looks like Android’s growth in the U.S. could be starting to slow, as both iOS and Windows Phone grew at a faster rate over the year. Google’s mobile operating system pulled off a decent 1.4% increase over the previous year, but Windows grabbed an extra 1.8% of the market, whilst iOS managed a superior 2.3% growth year over year.

The research conducted by Kantar suggests that Nokia’s Lumia handsets were big winners for Windows Phone. According to the findings, around 23% of new Windows Phone users have come from Android, which is sure to be a bit of a worrying sign for Google. Even so, Windows is still quite far behind Android and iOS, so the platform will have to further improve on this short term success if it wants to become a serious contender for Google and Apple.

Kantar also looked at U.S. carriers, confirming Verizon’s and AT&T’s positions as the dominant market leaders. There has been a couple of percentage point shifts between some of the top carriers over the past 12 months, but the companies have pretty much maintained their shares. T-Mobile’s numbers seems to have changed the most, dropping 3.5% and falling to fourth place compared with the same period in 2012.

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