Brian White, an analyst for Topeka Capital, is reporting some unfortunate news for Microsoft’s investors and supporters. After a recent trip to Asia to meet with various supply chains, he reported that the mood is pretty bleak ahead of the grand launch of Windows 8..

According to White, Windows 8 is experiencing a primarily negative anticipation. While Microsoft is excited to push ahead with it’s desktop and mobile operating systems, the support from their suppliers is rather dim. The Windows 8 launch is currently scheduled for October 26, so bad news at this point could spell disaster for Microsoft.

Microsoft has certainly attempted to revive a seemingly stagnant market by making a strong push for Windows 8 notebooks. While this will certainly help the launch of Windows 8 due to the fact the notebooks are becoming overwhelmingly popular, the excitement is expected to die off by the end of the year. In fact, analysts are predicting that Windows 8 won’t achieve mainstream popularity until the second half of 2013.

White also reports that the excitement around the Ultrabook seems to be dwindling. This is undoubtedly due to the high cost of meeting Intel’s specifications. As a result, the PC industry is expected to experience a very quiet quarter.

With Dell claiming 50% of the PC market and HP claiming 29%, there isn’t a whole lot of room for diversity. Perhaps a major factor contributing to the lack of excitement towards Windows 8 is how popular Windows 7 currently is. As we have seen with Windows XP, it can be rather difficult to tear users away from a stable and familiar operating system.

By extension, the lackluster popularity of Windows 8 for PC might affect the evolution of the operating system on mobile platforms. Microsoft and its partners are betting that a strong Windows 8 performance on the PC would steer more users towards their tablets and smartphones. But that might be just wishful thinking, if reports turn out accurate.

Brendan Lynch
Brendan has been a technology writer for several publications and has published articles on several platforms. His true love is Android however. When he's not writing, he's busy working towards his Music Performance degree and using Android every step of the way!
  • mrband

    Let’s see:

    1. Companies are not going to migrate soon to W8. In fact, lots of them are in WXP still and migrating to W7 *now*.
    2. Tablets with W8 RT will not be much more capable than iPad or Android tablets, and surely more expensive than Android tabs and with LESS apps than iPad.
    3. Tablets with W8 Pro will be as powerful as ultrabooks, but more expensive.
    4. WPhone is marginal (Lumia 920 can be a hit, however).

    I totally understand analysts here…

    • MasterMuffin

      Tablets with w8 pro are more expensive than ultrabooks? You get that information from…..?

      • lilmoe2002

        I think he means more expensive than Windows RT tablets…

        • MasterMuffin

          Well then he’s stupid because why say ultrabook if you mean windows rt?

          • mrband

            Mate, I was not talking about RT there, then I’m not stupid. :p

            And yes, a tablet with W8 Pro will be more expensive than ultrabooks of equivalent hardware, it’s obvious (less weight + touch screen + MS Office license mandatorily).

          • MasterMuffin

            Microsoft said it’s not going to cost more than 800$

          • mrband

            read: “of equivalent hardware”

          • MasterMuffin

            Sorry,didn’t notice that :) anyway, I’m probably going to buy surface with windows 8 pro because it’s cool and portable and my laptop is over 5years old :)

    • philnolan3d

      Companies usually don’t jump right on a new OS no matter which one it is. As for RT tablets, they may offer a lot of features that competitors won’t like full USB ports and better compatibility with Windows. Price wise they look rather competitive when you match up the features included.

  • matt_helm

    I just bought a few extra W7 licenses just so I wouldn’t need to go to W8.

    • paxmos


  • Evan Wickes

    I am testing Windows 8 Pro RTM on my PC & considered going back to Win 7. I found 1 software add-on to make Win 8 feel like Win 7, which is saving the OS. The only benefit i found is speed.

    • zombiefly

      you should use stardock start 8 and enjoy windows 7.5 on the desktop.

  • philnolan3d

    Sounds hard to believe. I was just at Best Buy where they have Win8 laptops on display and the were a number of people looking at them.

  • Windows 8 is going to be Windows Vista all over again.


    They said windows 8 was gon be the death of android tablets hard to tell lmao

  • paxmos

    He said the same garbage about Windows 7 too.

  • maroon

    well, I’m only interested in wp8. I’m less interested with win8, and much less with winrt.
    but regardless, I think win8 will sell, although it won’t be as much as win7.

    hard to imagine if win8 will become another win vista.. I believe microsoft has learned its lesson well in the past.