Amazon recently released its own ‘Fire’ Android Tablet, which will run on Google’s mobile OS. Despite using Google’s own program, it does not display the said company’s brand logo. Amazon even went to the extend of making its own browser for users to enjoy mobile web access.
Fire is now branded as the newest ‘iPad killer’. The newest 7-inch tablet device was built by the same group of people who came up with the RIM Playbook. Although it may cause severe impact in iPad sales, experts doubt that it can permanently kill the famous Apple tablet.
The Kindle Fire will be available to the market for 199 USD, meaning other brands of Android tablets such as Samsung, HTC and RIM, will have to lower their prices to match or beat the Kindle Fire. Since the most recent 10-inch Android tablets weren’t able to make any profits in the past few months due to its poor replication of iPad’s features, manufacturers may have to lower down their prices to 300 USD in order to survive the harsh market.
Motorola may have to reprice its upcoming 7-inch tablet, while Toshiba may have to lower down the price of its 400 USD Thrive tablet. With the Kindle Fire being sold at only 199 USD, these companies might need to sacrifice their capital investment or they won’t be able to sell at all.
With a cheaper brand of Android tablet available, there is a real possibility that big companies may have to lower down the specs of their products to meet the selling price of the Kindle Fire. Low-end Android devices are permanently out of the market, at least in the US, due to the lack of brand strength and advertising, and poor quality issues.
The success of Amazon’s tablet poses a big threat on Google since the company won’t have any control on the Kindle Fire’s web browser and apps. Instead of being available in Google’s Android Market, users will have to visit Amazon’s App Store if they want to make the most out of their Kindle.