Amazon wants to sell the Nexus 7 in its online store

July 12, 2012

Well, this is a strange twist of events! The Nexus 7 has been called by many reviewers already the “Kindle Fire killer”, because there’s no reason why anyone would want the Kindle Fire over a much higher quality and much higher performance Nexus 7. That’s even more true if you’re an Android user, who is best served by having the latest software straight from Google, instead of a heavily customized older version of Android. And yet, an Amazon spokesperson told TechRadar: “People higher up in Amazon are talking to Google regarding the Nexus 7.”

This move may seem even stranger considering that Amazon is about to launch the next-gen Kindle Fire 2, and one would think it may want to use all the advantages it’s got over Google, like a superior distribution system in the U.S., to push the Fire sales. So then, why would Amazon help Google sell more Nexus 7 units?

In the past, Amazon’s relationship with Google hasn’t been so bad, and I think it even got stronger when Amazon decided it needed a big platform alternative to Apple’s iOS. So Amazon may be still thinking the same thing right now – that it’d rather be allies with Google against Apple – instead of being a rival for both.

Plus, I believe Amazon still wants to be as platform-agnostic as possible - the company is also selling various iPad and iPhone models. Let’s try to think from the company’s point of view for a moment. Why did it build the original Kindle, and then the money-losing Kindle Fire (as far as hardware goes)? Because Amazon wants to push its content to as many people as possible and  it makes sense for the Kindle maker to also build its own hardware in order to achieve that.

Amazon is not interested in making money only from hardware sales, but also from content from its digital stores. If Amazon can make money on the Nexus 7 just like on any other product, especially if the Nexus 7 turns out to be very popular, and it’s still compatible with the company’s vision of pushing content to as many devices as possible, then why not sell the Nexus 7 as well?

 

Comments

  • Noreen

    This sounds good, IMO. This is how consumers, and the companies that manufacture and/or sell products benefit with choices of merchandise and products in the market, because there really is no one type that fits all. People will like one device over another, because of their own tastes, needs, and wants. When people have choices, it’s a win/win situation. Competition is good, healthy and brings innovations! So I think it’s smart business!

  • http://www.facebook.com/people/Jack-N-Fran-Farrell/100002337622505 Jack N Fran Farrell

    Google never complained when Amazon forked its open Android OS for its Kindle. Moreover Google can’t object if anyone else forked its Android 4.1 that it just published open source. Google would be delighted if others copied its parts list and added cost effective features that are not yet in the Nexus 7.

    That’s the difference between Google and Apple.

    • MikeCiggy

      Apple would cry and sue the company.

      Just sayin…

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    • http://twitter.com/tanisacolor Tan Ha

      You noted that the Android OS is an open source software. Its available for further development and faces its own pros/cons. Google wants high adoption so that the proximity of their Android OS may lead you towards their main revenue stream, advertisement. Google would be delighted? I think they are just taking a hit as a trade-off for a bigger revenue. Apple, or John Ives specifically, manages the design of their entire product line from software to hardware.

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  • DragonsKindler

    I pre-ordered my N7 through play. Knowing almost all of my Prime content will work on it. I use amazon for almost all of my purchases aside from food. I’ve saved so much cash in the process. Glad to see amazon taking the fight to iCrap instead of Google. Maybe the next Fire is a 9-11 incher. Who knows for sure?

  • ฺBoonlumsion Piyapon

    Well, if you buy Nexus 7 form amazon. you got every thing Nexus 7 have plus amazon app pre-install for free.

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  • dens

    i do hope this pushes through as some of us outside the US cannot buy the nexus 7…

  • ice15

    really smart for Amazon to sell the Nexus 7!

  • NiKaRus

    Hi. Don’t forget that Kindle Fire is a USA/UK only tablet. Big majority of people don’t have access to the Fire, only old basic Kindle models. No competition then between Nexus 7 and a non-existing Kindle. So it’s logical that Amazon sell it too.

    • Pete

      The Kindle Fire has yet to be released in the UK so the Nexus 7 is way ahead of it over here. Personally, I’d love Amazon to stock the N7 as I have a load of vouchers that I could use to buy it :)

  • cwchase

    I love how both of these companies are attempting to just be transparent windows to the content that consumers want.

  • tward09

    I would love for Amazon to carry the Nexus 7. I’ve got $50 in gift cards that are itching to be spent on it.

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  • raulb4s

    oogle has shown off the tablet during its conference and we’ve learned a few new things. Chrome will be the standard browser for the Nexus 7 and it will come with a modified (again, portrait) interface that has larger icons and several new Google Play that make the Android interface look a little more like the Nook Tablet and Kindle Fire. It will also be able to connect with Nexus Q. http://www.intercore.com.mx

  • Ardian zakaria

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