Amazon New Kindle Fire vs Google Nexus 7

September 7, 2012

    The world has been waiting for the next Kindle Fire ever since the original was released, because let’s face it – the specs of the original model could have used some improvement. Whatever shortcomings the Kindle Fire had, it didn’t stop Amazon from ruling the (Android) tablet universe for a good while, as it became one of the must-have items of the last holiday season. Demand has considerably cooled off now, but then the same can be said about other aging tablets.

    Here we are back with Amazon announcing several new tablets, as it did a year ago with the original Fire. Brimming with more confidence, Jeff Bezos and Co. not only unveiled a refreshed version of the Kindle Fire, but also a plethora of new models with HD display and LTE radio. Given the popularity of the budget variety the first time around, it’s hard not to predict great responses from consumers for the new Kindle Fire and its $159 price tag, which brings us to its closest and fiercest competitor: the Google Nexus 7.

    For a sub-$200 tablet, never has there been a more worthy rival to the Kindle Fire than the Nexus 7. It simply has all the makings of a best-seller, thanks to the combination of its $199 price point, above-average specs, and Google’s full backing.

    Is the 2012 7-inch Kindle Fire here to spoil Google’s Nexus 7 party? Let’s find out in our edition of the new Kindle Fire vs Google Nexus 7 comparison.

    Design

    When Amazon set out to create its first budget Android tablet, it has probably put too much emphasis on the budget part, because that’s what the Kindle Fire felt on the hand – a budget offering with an OK built quality. That’s not to say that the design looks bad, because it’s not, but the new Kindle Fire apparently doesn’t offer any design improvement over the predecessor.

    The Nexus 7 was also built with similar criteria in mind, but Google and Asus did a better job than Amazon, as the Jelly Bean tablet has a more refined look and just feels more comfortable due to the use of a better rubberized back. Wondering which device is bigger when it comes to size but also weight? Here are the official measurements:

    • New Kindle Fire: 190 x 120 x 11.4mm – 400 grams
    • Nexus 7:  198.5 x 120 x 10.55mm – 340 grams

    While the Nexus 7 is slightly taller than the new Kindle Fire, the quad-core tablet is both thinner and lighter.

    Winner: Nexus 7.  On paper, 60 grams may not seem like a lot, but your hands will thank you later.

    Hardware

    Unlike the design part on the revamped Kindle Fire that has been left virtually untouched, Amazon has improved some aspects of the tablet’s hardware.  You’ll still find the same dual-core 1.2GHz TI OMAP 4430 processor inside, though it now runs 40% faster, according to Amazon. The new version also comes with more RAM (1GB) and a battery life that should offer 8.5 hours of continuous usage.

    Aside from the above, we’re still looking at the same ol’ Fire and its limitations: no GPS, no Bluetooth, and no camera (both rear and front).

    The Nexus 7, on the other hand, pounces on the Kindle Fire’s door with its quad-core 1.3GHz Tegra 3 processor, 1GB RAM, Bluetooth, GPS, and 1.2MP front-facing camera. The two tablets share some similarity in that they both have 8GB internal storage (for this price) and no expansion slot.

    Sure it’s nice to have a front camera for video chat purposes, but that’s not ultimately how the round is decided. The new Kindle Fire still retains its year-old 1,024 x 600 display resolution, while the Nexus 7 is ready to bring pleasure to your eyes with its HD display (1,280 x 800 resolution) and a much better pixel density (169 ppi vs 216 ppi, respectively).

    Winner: Nexus 7. For something that is meant to be a consumption device, having a higher screen resolution is a must. It also helps that the Nexus 7 comes with more bells and whistles.

    Software and Ecosystem

    Oh boy, this is where things get rather tricky. Out of the box, Amazon offers a very simple take of the Android experience. The interface on the Kindle Fire is basically a catalogue for everything you’ve purchased from Amazon.

    Since the OS used on the Kindle Fire is a forked one, consumers will not find the usual Google core apps inside (no Gmail app, Google Maps, etc), and they can’t even access the Google Play Store. What they’ll get instead is a whole new ecosystem that Amazon has created, albeit with a hint of Android flavor.

    The New Kindle Fire

    Long time Amazon customers will no doubt find themselves in a safe and familiar territory with the Kindle Fire, where things are even better for Prime members – as they get unlimited access to Amazon’s trove of TV episodes and box office movies. But as far as getting apps and content from other sources, you can fuhgeddaboudit.

    While Google seems to be playing catch up to Amazon – though it continually adds more multimedia content (movies, songs, books, magazines, etc) on Google Play – Nexus 7 owners have a wider range of options and aren’t limited only to one place to shop and spend. They can even dip their toes inside Amazon’s pool.

    Then there’s the Android 4.1 Jelly Bean factor, the latest Android OS that runs on the Nexus 7, oh those sweet jelly beans. It’s possibly the first critically acclaimed iteration of Google’s mobile operating system that is deemed fast and user-friendly enough to lure mainstream customers.

    Winner: Nexus 7.  Can easily hop on to other ecosystem. Jelly Bean.

    Overall

    Let’s get one thing out of the way. Yes, the new Kindle Fire is cheaper than the Nexus 7, but we have to say that it’s really worth it to pay the extra $40 needed to get the Nexus 7 and thus obtain the admission ticket to Google’s playground, not to mention all the extra hardware perks that you’ll get.

    The way we see it, and judging from the warm reception that the tablet has received worldwide, Google has a winner in the Nexus 7. It’s no different when it’s pitted against the new Kindle Fire, as the Nexus 7 is no match for it and is simply a better deal all around.

    What say you, dear reader? Will you find it hard to resist the improvement offered by the 2012 Kindle Fire and the slashed price? Or will you spend a bit more for Google’s tablet champ the Nexus 7?

     

    Comments

    • bozzykid

      I’m not sure why you didn’t compare the Nexus 7 to the Kindle Fire HD ($199). It seems your results would of been much different and considering that is the direct competition it makes more sense.

    • Keith0606

      Either way Kindle fire or Kindle Fire HD, in my opinion nexus 7 is still better for most people. In comparison to the 7″ fire HD…

      1. Better, more fluid software (Jelly bean) vs. Amazon’s bastardized Android.
      2. The ability to get google play and amazon appstore (if you want it).
      3. Widgets, one of the best things about Android (huge time savers)
      4. Hardware-wise Kindle Fire HD and Nexus 7 are pretty close, and I say the only thing the Kindle Fire HD has of importance is the hdmi out.

      • banjoonmyknee

        I do want the Amazon video player though. Would be nice to see if anyone rips the APK off a Fire 2 and gets it to the XDA crowd to play with.

    • 8PAQ

      What version on Android do those new Kindle Fire’s run? Is it still forked of 2.3? Do the Android 4 apps run on it?

      • Keith0606

        It’s forked off of ICS (4.0.4) supposedly. But I think since it’s forked there may be some reworking of some apps made for Standard ICS.

    • banjoonmyknee

      There’s also the option of buying neither.

      I’m just going to keep my old Fire around for a while. I use it every night for viewing old West Wing episodes.

      Then, I’m going to wait and see what Google has in store for November.

    • http://sleepit.myopenid.com/ SleepIT

      WTF? You just compared a $159 tab to a $199 tab. Compare the Fire HD ($199) to the Nexus 7 for a decent comparison.

    • Scorpineo

      I’d like to see a more fair comparison between the Kindle Fire HD @ $199 and the Nexus 7 @ $199.

    • Matthew Cotter

      Is it just me or does it seem like that nearly everyone is biased towards the Google Nexus 7! Firstly, the Kindle Fire HD has a better screen with anti glare technology which is better than the Google Nexus 7; despite the same resolution. Secondly the Kindle has a HDMI output, which was one of the cons of the Nexus so you can view movies videos and pratically anything on a TV. Finally the other con of a Google Nexus was that it had limited storage. For the same price the Kindle Fire HD has double the storage for the same price!! And on top of that you get unlimited Amazon cloud storage for hundreds of HD movies or songs. This also makes up for the lack of an microsd card slot!!! Taken all these things in to account, it seems to me that the Kindle is better.

    Popular

    Latest