Over the weekend, Amazon pushed its Kindle products hard and even temporarily lowered the Kindle Fire down to just $129 for Cyber Monday. Now with the weekend and Cyber Monday over, Amazon has announced that the company's holiday shopping weekend sales doubled over what they saw last year during this time frame.
While this sounds like great news, this press release from Amazon tells us little to nothing.Like many other companies out there, Amazon loves to brag about how products are selling well but doesn't give us real sales or unit numbers to back up what they are saying. We might not ever know the exact number of devices sold, but we do know that out of the ten best-selling products on Amazon worldwide since September 6th, nine of the devices were Kindle devices, Kindle accessories and Amazon digital content.
The big takeaway is that Amazon is still doing well during the holiday season, even if competition in the tablet (and e-reader) market continues to become even tougher with new devices popping up all the time. Did you pick up an Amazon Kindle product during the holiday shopping weekend?
Worldwide Kindle Device Sales More Than Double Last Year’s Record Over Holiday Shopping Weekend
Cyber Monday is biggest day ever for Kindle sales worldwide
The top 4 spots on the worldwide Amazon best sellers list since launch nearly three months ago are Kindle e-readers and Kindle Fires
SEATTLE–(BUSINESS WIRE)–Nov. 27, 2012– (NASDAQ: AMZN)—Amazon today announced that this Black Friday and Cyber Monday were the best ever for the Kindle family, and the popular new Kindle e-readers and tablets remain at the top of Amazon’s best sellers list worldwide.
Milestones for Kindle sales this holiday shopping weekend include:
“Kindle e-readers and Kindle Fires have held the top 4 spots on the Amazon worldwide best sellers list since launch, and that was before the busiest shopping weekend of the year,” said Dave Limp, Vice President, Amazon Kindle. “We’re excited that customers made this Black Friday and Cyber Monday the best ever for Kindle worldwide—Cyber Monday was the biggest day ever for Kindle sales, and we’re looking forward to millions of customers opening a new Kindle this holiday season.”