Amazon attacks Apple again, says $199 Fire HD sales were boosted by iPad mini unveiling

by: AdrianOctober 29, 2012

As usual when Apple unveils a new and “upgraded” product, we had our fun with the iPad mini, the “thinner, lighter and cheaper” variant of the iPad that looked disappointing even for most faithful fanboys.

Ultimately, we have to admit though that the 7.9-incher is a gadget that will sell in big numbers, having aces up its sleeve to put it in front of the competition. Or does it? Well, we don’t want to appear too subjective, but we already told you why we think Apple’s new tablet is not a threat for budget-friendly Android slates, and now we have some proof to back that up.

According to official Amazon statements, “Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week.” Wednesday (October 24) was of course the first day after iPad mini’s announcement, so what Amazon is trying to elegantly say is that Apple messed things up so bad this time that many people expecting the smaller iPad changed their mind and went for the new Fire.

Unfortunately, as the Kindle makers are still too “shy” to share exact sales numbers of any of their products, we will never be able to verify this statement and we will also not know how Fire HD and iPad mini sales compare. More exactly, there’s still a solid chance that, even with this unexpected boost, Amazon’s 7-incher will have had its record sales pulverized by iPad mini pre-orders.

That “if” surrounding the statement’s veracity is also a pretty big one, with most of you being probably inclined to call shenanigans on the whole thing. I mean, it is pretty bizarre that we’re hearing about this in the midst of a major Amazon marketing campaign insisting on the Kindle Fire HD offering “much more for much less” than the iPad mini.

Not to mention that we would have guessed some people would have not been so eager to go for either the Fire HD or the iPad mini right before the Nexus 7 should be unveiled in new 32 GB and 3G “flavors”.

Are you calling shenanigans on Amazon? Do you think Fire HD numbers could have been boosted so high? Is the iPad mini such a major disappointment? Let us know what you think below.

  • Ya know. I’m a fan of all the operating systems. However, just because the specs on the kindle fire are better does not make it a better tablet. This is proven by many other devices, and they should know this. The Eco system on iOS is strong, solid, and well built. NO ONE CAN DENY THIS. I have a galaxy note 2, it’s strong, solid, and well built. I have an iPhone 5, it’s strong, solid, and well built. My Nexus 7 was nice, but I’ve ordered me a iPad Mini. Why? Because I like how my iPhone performs. Simple. You can put android on anything, but ya can’t put iOS on anything.

    Understand now? They are both nice.

    • Kagnon

      Yep they are both great devices and when both are great, the price factor play a larger role.
      People used to get ipad cause it was better despite the price.

    • 4:3 8 inch screen is not good.

      • That’s just your opinion lol. While I respect it, it’s just YOUR view. Not everyone, but thanks.

  • wmark

    This doesn’t surprise me in the slightest. Regardless of the specs of the iPad mini, there is the simple undeniable fact that it’s simply too expensive.

  • TristanPR77

    I bought the Nexus 7 and totally love it. Now my ayes are on the Nexus 10.

  • Xman

    Sorry Amazon, i’d rather pay a bit more more to not have ads

  • The only thing bigger on the Kindle is the edge. Don’t even try to compare a bicycle with a Harley!!!