Back in June Amazon took the wraps off its long rumored first entry into the smartphone market, the Amazon Fire phone. After the unveiling, things sort of went quite for a while and the upcoming handset mostly fell out of the news until its first commercial hit last Friday. Now the new Amazon phone is back in the news again, as it has officially launched as an exclusive to AT&T’s network.
Amazon is hoping the Fire phone’s unique 3D UI and tight integration with its services will prove capable of winning over the hearts of consumers everywhere, though we aren’t so convinced. We admit that the 3D UI is cool (though gimmicky) and that a free year’s subscription to Amazon Prime is a nice perk, but ultimately the phone’s price tag of $649 outright or $200 on-contract make it a pricey device considering it’s specs. For those that need a brief refresher, the Fire phone is powered by a 2.2GHz Snapdragon 800 CPU with an Adreno 330 GPU and 2GB RAM. Other specs include a 4.7-inch 720p display, 32 or 64GB storage, a 13MP rear cam, four front-facing cams for 3D affect and dual stereo speakers.
Probably the biggest turn off for the Fire phone is that it is completely locked into Amazon’s ecosystem and that means no Google Play store or services. Bottom-line, this phone probably isn’t for the vast majority of our readers, but it could be the perfect device for a family member that’s not exactly a “hardcore” phone user and is really into Amazon’s books, videos and other Prime services.
What do you think, is the Amazon Fire phone worth picking up for its Prime integration and new 3D interface? For those interested in purchasing the Fire Phone, you can snag it directly through AT&T’s website.