Amazon to offer device targeting in Amazon App store to clean things up

September 24, 2012
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The Amazon App Store still has a long way to go if it wants to be compared with the Google Play Store and the Apple App Store. When people compare app stores, the general consensus is that the number of apps is what matters.

However, there are a lot of things under the hood that can contribute to a comparison. The Amazon App Store has done some maintenance recently to help make things easier on their customers and their developers.

What they have done is enabled device targeting. Basically, it allows the Amazon App Store to determine what kind of device you are using and then delivers the appropriate APK file. So if you own an Amazon Kindle Fire HD and any regular Android device, the Amazon App Store will deliver a different APK based on which device you want the application to download to.

Device targeting is mainly geared toward developers. Usually, if a developer wanted to support multiple devices, they would have to upload different app files for different devices. That one app would then have multiple Amazon App Store pages that they would be forced to maintain. With device targeting, multiple APKs can uploaded to the same app page and Amazon determines which version goes to which device.

Is this going to make the Amazon App Store easier for everyone?

Developers are going to have to do some re-configuring to be sure. Even so, the answer is yes. Customers will be able to stop worrying about whether or not they’re buying the correct version. Developers will be able to maintain a single app page instead of many. Amazon has even included some instructions for developers, which you can find here.

It seems trivial, but this kind of thing really is important. Without it, you run the risk of doing something like buying the wrong version of the application for your device. This causes unhappy customers that developers must now deal with. Developers must maintain multiple pages for the same app. It’s a mess and a disaster waiting to happen.

With it, it should deliver a much cleaner, much more organized experience for Amazon App Store customers and developers. Will this help you get back into using the Amazon App Store alongside the Google Play Store? Let us know.

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