Airpush, the second largest mobile ad network for Android developers, recently announced the release of Airpush SDK version 6.0. This brings a number of major changes to the platform that will benefit not just Android devs but Android end users as well.
One of the biggest changes to Airpush in the latest SDK release is the addition of in-app banner ads, which is expected to drive higher revenue for developers who may now use it on top of notification tray ads that get sent to user devices via push notification.
Another big change is the introduction of new and improved advanced developer tools, which now offer devs access to certain analytics tools that can only help them maximize revenue while increasing app user satisfaction.
Other Airpush SDK 6.0 highlights include push ad enhancements, which improve on the original Airpush push ad design, as well as SmartWall upgrades for rich media and video, which give developers more options for presenting users with ads as part of their apps.
The release of the latest SDK was also announced alongside info that Airpush is now being used in 90,000 apps, and that developers who have signed up to become part of the platform are now getting their share of a total of $4 million USD in monthly payouts.
We did a couple of interviews with Airpush back in 2011 wherein it was explained why, if you’re an Android developer, you should keep a close eye on it as an advertising platform if not immediately sign up to become a part of it yourself. Since our last interview with them, the number of apps that are using Airpush has multiplied nearly ten-fold, and we’re almost certain that this number will only increase in the future.
The most relevant bit of news here for you is probably the addition of in-app banner ads in the latest Airpush SDK. Airpush started out eschewing the more common in-app banner ad format when it first launched, and that was part of its appeal. Now, developers that are part of the Airpush network can benefit from the use of not just the push notification ads, but traditional in-app ads as well.
The fact that Airpush utilized push notification to deliver ads that appeared on a device’s notification tray seemed to make a lot of users angry in the beginning. It was seen as particularly annoying as the ads kept popping up even when a user was not using an app — and that was the point.
Now, as a user, you may encounter push notification ads and in-app ads too from the same application. Is this something to be concerned about? Airpush says no. The company already learned its lesson two years ago, and as such there is a universal and permanent opt-out option available for all push notification ads. This way, you can at least take care of half of the equation in case you feel the ads are intrusive.
And as for the use of in-app banner ads, you’re probably already used to seeing those by now, so it’s likely that you won’t be affected much by them. It will mainly affect developers, who now will have an extra option to monetize apps that they have made available to users for free.
What do you think of the latest changes to Airpush? Is there anything you love — or hate — about it? Share your thoughts with us in the comments.
In Less Than Eight Months, Leading App Monetization Solution Has Doubled Its Live Apps and Developer Payouts; Responds to Overwhelming Developer Demand With Advanced New Network Capabilities
LOS ANGELES (May 30, 2013) – Airpush, winner of the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, today announced it has surpassed 90,000 live apps and $4 million in monthly developer payouts, representing more than 100 percent growth since August of 2012. As part of a major initiative to increase developer earnings and profitability, Airpush also is showcasing the newest version of its developer SDK at the SF AppShow in San Francisco and AnDevCon in Boston. Both shows are occurring simultaneously this week.
Airpush’s SDK 6.0 includes an array of significant upgrades to its platform. These include the addition of in-app banner ads to its suite of innovative ad types, major improvements to its flagship push notification ads, the addition of rich media and video ad units to SmartWall, and new advanced developer analytics tools for every developer account.
The Airpush SDK is the industry’s most powerful app monetization solution, providing developers with market-leading performance, the best eCPMs in the industry and free weekly payouts. Airpush developers consistently earn more revenue, using innovative ad formats that substantially outperform standard mobile banner advertising.
“The increasingly competitive mobile development landscape is creating unique demands on today’s app publisher,” said Asher Delug, CEO of Airpush. “We created Airpush with the goal of giving developers all the tools they need to grow their businesses and thrive. Developers can now generate unprecedented recurring revenue streams that are paid out weekly, while reducing complexity by using Airpush’s SDK as their complete monetization solution. Our new advanced developer tools also give them the ability to create a complete picture of their business health, so they can reinvest intelligently and with confidence. SDK 6.0 takes us a huge step closer in becoming a strategic partner that developers around the world can rely on for all of their needs.”
Airpush SDK 6.0 Highlights:
- *New In-App Banner Ads:* SDK 6.0 includes In-App Banner Ads that enable Airpush developers to drive higher revenue from their users – which combined with Airpush’s innovative ads, drive revenue while the app is in use and even when it isn’t. And as the only major ad network that pays developers weekly, Airpush now represents the most complete and comprehensive monetization solution available today.
- *Push Ad Enhancements:* SDK 6.0 includes dramatic improvements to Airpush’s flagship ad format, the Push Notification Ad, which are now leading the industry in eCPMs and overall developer profitability.
- *Rich Media and Video *Upgrades to SmartWall:* SDK 6.0 SmartWall enhancements feature new optimized ad types including Rich Media, MRAID 2.0 and both full-page and inline Video Ads.
- *Advanced Developer Tools:* Airpush developers now also have access to advanced app analytics tools including funnel, cohort, audience segmentation, revenue and engagement analysis.
Airpush’s SDK 6.0 is available now on Airpush’s site, www.airpush.com. Current developers can quickly log into their dashboard for details and new developers can easily sign up for an account.
Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for publishers and advertisers. More than 96,000 apps and 5,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2011 by mobile advertising veterans, the company has approximately 140 employees and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.
Edge Communications, Inc.