Surfing the web can be such a pain nowadays, with annoying and persistent ads following you at every step. The nuisance of ads on mobile is even more distressing, as these can not only cripple your browsing experience, but also bug the heck out of you inside free, “ad-supported” apps.
Thankfully, Adblock Plus, the go-to Google Chrome, Mozilla Firefox and Opera add-on, has finally made its debut in Google Play, being available starting today for devices running Android 2.1 and higher.
Adblock Plus for Android theoretically blocks ads both in apps and around the web, but, just like on Google Chrome or Firefox, there are a few limitations. First off, the app runs best on rooted devices. If you have such a gadget, you will be able to block ads over both Wi-Fi and 3G without having to make any manual changes to your phone or tab.
For non-rooted devices, things are a bit more complicated. If you’re on Android 3.1 or higher, you’ll only be able to block ads over Wi-Fi, while on 3G (and 4G) nothing will be intercepted. Meanwhile, non-rooted gadgets with Android 3.0 or lower will require some manual configuration (more details here).
If you’re wondering how it all works, you should know that everything Adblock Plus does does with proxies, routing your traffic through their safe servers and removing the ads before the content reaches you.
Sure enough, that can give birth to glitches or bugs, so be prepared to still see some ads (or parts of ads) slipping through the cracks. This is only a first version of the app, so we should also expect some of the glitches to go away with future updates, while if you want to give Adblock Plus a personal touch you can do so – after all, it’s an open-source project.
One last limitation you should know of is on SSL encrypted websites, where blocking is blocked by default, while if you want to choose the specific content to filter you can do that with blocking lists. The app is up for grabs for free via Google Play, so what are you still waiting for?