HTC may not be doing that great when it comes to smartphone sales right now, but the One could change all that.

Announced just before MWC 2013, the smartphone will be available in a variety of markets, including HTC’s home country. And now we have official pricing details for Taiwan from ePrice.

The 16GB HTC One model will retail for 19,900 TWD (or $671,) while the 32GB and 64GB versions will sell for 21,900 TWD (or $734) and 24,900 TWD (or $840,) respectively.

What’s worth noting is that the One versions are more affordable than their iPhone 5 alternatives. The most expensive 64GB HTC One is cheaper than Apple’s 64GB smartphone in the country that costs 28,900 TWD (or $975). That means the largest capacity HTC One will be similarly priced in other markets, or cheaper than the largest capacity iPhone 5.

In the U.S., the 64GB iPhone 5 costs $849, so we expect the One to cost less than that – obviously we’re talking off-contract prices here. On-contract, the same iPhone sells for $399 with a two-year agreement from either Verizon, AT&T or Sprint.

HTC’s latest flagship will launch later this year with at least three U.S. mobile operators including AT&T, Sprint and T-Mobile. Are you buying one as soon as it launches?