Pantech went for an out-of-the-box promotion for it’s latest 5.9-inch Vega No. 6 smartphone by creating a short stop motion animation in which 500 Vega No. 6 handsets were used to create a city.
The fast-paced action happens in Vega City, with each display portraying one piece of the puzzle, whether it’s part of buildings, streets, stairs, rooftops or the sky. In addition to the 500 handsets used, it took the company 170 hours to record over 1600 paper characters and their fighting/chasing through the streets of Vega City.
Obviously, this is a marketing campaign meant to go viral on YouTube, but unfortunately that hasn’t really happened. The video has been up for about a week now, getting just over five thousand hits.
Check it out below to see the how all the Vegas look like when used as props. A how-it’s-made section is also featured at the end of the short clip.
Announced in late January, the Vega No. 6 is more than just a prop. The smartphone packs a 5.9-inch Natural IPS Pro LCD panel with Full HD resolution (1920 x 1080), 1.5GHz quad-core Qualcomm Snapdragon S4 Pro processor, 2GB of RAM, 32GB of storage, 13-megapixel camera, 2-megapixel front-facing camera, 4G LTE, 3,140mAh battery and Android 4.1.2 Jelly Bean on top. In case you want to buy one, the handset is available in Hong Kong for around $774.
On a similar note, we’ll point out that it took Sony only 196 Xperia ZL handsets arranged in a 14 x 14 matrix to make a huge display at MWC 2013 and take home a Guinness World Record for the world’s largest animated mobile phone mosaic.