Folks, numbers don’t lie. Android OS has taken a clear majority of the smartphone market over the past year and competitors seem to be falling behind. Why is it that Windows 8 is even being considered as a competitor when it now only controls 9% of the Mobile OS Market? Keep reading to hear the top 5 reasons that won’t be happening.
1. Windows Marketplace?

One of the main reasons for choosing one mobile OS over another is it’s app store. While Android and IOS currently boast close to 500,000 apps each, the Windows Marketplace has yet to break the 10,000 mark. This is clearly an area where they must catch-up if they want to stay a competitor.

2. “Closed”-Source

We can all agree that having an open-source operating system is a great advantage. Like IOS, Windows Phone 7 lacks this feature that gives the user “admin” capabilities. From wallpapers to custom notification vibrations, open-source gives the “super-user” total control.

3. Widget-less

Widgets have become iconic in the eyes of Android users, and even Apple is copying Android’s approach with their latest release of iOS. Without question, Windows 8 will not be sporting this feature in their “metro-style” UI.

4. Hardware

Windows has gotten off to a terribly slow start and due to this, they are lacking in the category of hardware. More specifically, Android can be found on tens of manufactures devices. On the other hand, Windows Phone can only be found on 4 manufacturers hardware; Dell, Acer, HTC, and LG.

5. Feature Deprived

Windows 8 is a radical redesign. Simply put, smartphone users have grown accustomed to having more accessibility, greater customization, and Windows 8 is pretty rigid and fixed in the way it relays interface. While this may be good for some, it will certainly never be enough for it to achieve critical mass, and become a runaway success.


And there you have it, don’t expect to see Windows 8 holding the majority of smartphone OS market share anytime soon. Anyone beg to differ?

Matthew Sabatini
Matt has been an Android fanatic since the original Motorola Droid. In addition to designing web pages, running his own company, and going to school, he finds time to write for Android Authority. Matt still owns that good old Droid 1 and a Xoom Family Edition.
  • Guest

    Windows 8 isn’t even released yet, and its only for PC / Tablets not smartphones, I’m pretty sure you mean Windows Phone 7. It also been reported by multiple places that the Windows Phone 7 Market Hit 30000 Apps in August. Samsung is also the 2nd biggest WP7 manufacture, with Nokia and many more manufactures set to release phones this fall that numbers only going up.

    • Guest

      If you visit the windows marketplace, they boast less than 17,000 apps on their homescreen.

      • Guest

        my bad, I meant to say 1,700 apps. Which is clearly less than 10,000.

    • Dominick DeVito

      Win8 is for tablets, PCs and smartphones – when it’s relased Win Phone 7 will be “upgraded”renamed. That’s MSFT’s strategy – “one OS to rule them all”.

  • Dominick DeVito

    Unfortunately due to Windows massive PC market share Windows 8 will be an automatic for lots of enterprise customers. Google needs to pick up the pace on tablets over the next 12 months, including bolstered security and better VPN support if they want to attract the enterprise.

  • Anonymous

    ,.. awesomee ..

    I just got a $827.89 Samasung Galaxy Tab for only $103.37 and my mom got a $1499.99 HTV for only $251.92, they are both coming tomorrow. I would be an idiot to ever pay full retail prîces at places like Walmart or Bestbuy. I sold a 37″ HTV to my boss for $600 that I only paid $78.24 for.
    I use

  • miro

    Why are you comparing an unreleased desktop operating system to a mobile one? I love my Android so no flame intended, but this is just poor op-ed content disguised with a pretty chart. This is a great example of what NOT to do on a slow news day.

  • 1) There are over 30,000 apps in the Marketplace. Besides, having 500,000 apps in the Android Market or Apple App Store doesn’t exactly make them better, it just makes it harder to find good apps.

    2) That makes it less desirable for ubernerds like us who want to customize and screw around with our devices, but most users don’t care about that.

    3) Live Tiles offer a lot of cool functionality, and can be just as useful as widgets.

    4) Acceptable point. Because of Microsoft control, the hardware isn’t iterating nearly fast enough. However, because of Microsoft control, there will be ubiquity of features, making things easier for developers.

    5) Same as #2. Hardcore Android users like ourselves have grown accustomed to customization, etc. But, for the vast majority of users, WP7 offers a slick and easy interface with guaranteed updates, and less confusion.

    I’m certainly sticking with Android, but I can see the benefits of WP7, and why someone might choose it. It’s easily the 2nd or 3rd best option on the market. So, it may not challenge Android for dominance, but it could definitely overtake BB and maybe even Apple in the long run.

  • bsu

    I am an Android user AND a Linux user, but perhaps I see from a different point of view here. I see Windows 8 as something Linux should defeat, not as something that is a threat to Android. Maybe it’s because Windows 8 will try to blur the line between PC and Tablet.

  • Gregory Opera

    Are you for real? Why are you comparing Windows 8 with Android?

    For a start, Android is designed EXCLUSIVELY for smartphones and tablets (at this stage), whilst Windows 8 is designed for tablets and computers…

    You want apps? At last count, there are several MILLION of them available for the various versions of Windows, and most of those will work under Windows 8 – in other words, Windows 8 potentially has M-I-L-L-I-O-N-S of apps available!

    Let’s not forget that Windows 8 won’t be available for at least another 12 months and with over 80% of the computing market, it’s a fair guess that quite a few people will be using it in the medium-term future… Like it or hate it, Microsoft have (to date) built-up quite a following and whilst they’re not doing too well in the smartphone arena, there’s nothing to suggest that iOS/MacOS, Android or anything else will be taking its place anytime soon…

    I’m sorry, but this article is just ridiculous.

  • Anonymous

    The likelihood of an Oracle injunction could kill Android dead! This possibility is becoming more likely as the case presses on. With Android dead, the future for WP8 looks brighter. Just saying!

  • Grill

    Exactly Miro. Apples and oranges. That said, I have to defend Windows 8, and Windows phone despite being a Mac fanboy of old. At least they’re trying to push the ball forward and rethink the paradigm’s. Android feels like an improvement on iphone. Windows Phone and Windows 8 feel like innovation. Just My 2c.

  • snoopy

    Video and graphics rendering in Android is done specifically through Java. That this technique is too slow for HD video.