Display technology seems to be the hot topic this week, as there’s yet more news coming out from a large display manufacturer regarding new smartphone screen technologies.
This time it’s the turn of Taiwan-based AU Optronics to announce that it will debut its new display technology at the China Optoelectronics Display Expo 2013 in Shenzhen from April 10-12. AU Optronics plans to unveil its first full HD 5-inch smartphone display which will be build based on OLED technology and will feature an impressive 443 pixels per inch.
Of course this isn’t the first high PPI display we’ve heard about though, at the beginning of the month we heard information about Japan Displays’ new 423PPI 5.2-inch HD display, and Samsung , among others, have their own HD smartphone display technologies as well.
The company stated that its new displays feature low power consumption, high contrast, high brightness, fast response times, and a free viewing angle. But what makes this technology so special considering that we already have a 5-inch Galaxy S4 with a 1920×1080 OLED display on the way?
Well this is also an interesting development for smartphone manufacturers looking to use OLED displays in their handsets, as Samsung currently has a monopoly OLED display technology in this bracket. Other handset manufacturers often opt for LCD displays in larger handsets instead, but competition from AU Optronics and Japan Displays in OLED technologies will open the market up to competition and possibly help to drive down prices.
AU Optronics is also planning to show off a range of LCD smartphone panels this week, ranging in size from 5 to 5.7-inches. This definitely seems to becoming an increasingly popular trend, as just yesterday we were reporting on manufacturers preparing so ship out 6-inch smartphone displays by the end of the year.
I’ll be interested to see how smartphone manufacturers react to a wider availability of OLED displays, and whether or not a larger portion of future handsets will favour OLED over LCD.
A Lineup of Ultra-High Resolution Displays and Innovative Display Applications will be showcased at Shenzhen’s CODE 2013
The exhibition highlights include the 5-inch FHD OLED panel, a full lineup of smartphone applications with high resolution and super narrow bezel panels ranging from 5″ to 5.7″, the 10.1″ AHVA tablet display, and the 65-inch and 55-inch UHD 4K LCD TV panels. For public information displays, AUO will showcase the 55″ switchable mirror display and the 65″ hybrid transparent display for the vending machine. Furthermore, AUO will also exhibit One-Glass-Solution (OGS) touch solutions to provide high value-added display solutions to its customers.
The World’s Highest Resolution FHD OLED and Full lineup of Smartphone Displays Debut
As smartphones gets more popular and the sizes of mobile displays grow larger, AUO continues to develop a full lineup of smartphone panel sizes and features to meet customized and diverse product demands. Recently, AUO has successfully won the business in China’s high-end smartphone market.
In this exhibition, AUO will present its 5-inch FHD OLED smartphone which boasts the world’s highest resolution. The OLED panel is made by the fine shadow mask process and its resolution reaches 443 ppi. It not only features low power consumption, and high picture quality, but is also equipped with high contrast, high brightness, fast response time, and free viewing angle, providing the best visual experiences to viewers.
In terms of LCD smartphone panels, AUO will unveil a series of display applications ranging from 5 inches to 5.7 inches, adopting AHVA technology with LTPS production process, or Hyper LCD technology. These panels are equipped with full HD resolution or HD720, and wide viewing angles. In particular, AUO’s 5-inch Full HD AHVA Mobile Display has full HD resolution of 443ppi (1080×1920), satisfying consumers’ ultimate quest toward exquisite image quality. The design of super narrow bezel with a mere 1mm-width from display area to touch panel border maximizes the display area available, making image and video viewing area larger in frame size.
UHD 4K Panels Present Vivid and Stereoscopic Images
AUO is leading the development of the UHD 4K display technology, the hottest trend in the TV display market. The 65-inch and 55-inch UHD 4K TV panels that will be demonstrated in the exhibit feature a quad-HD resolution of 3840×2160. They not only present more vivid and lifelike images, and clearer image depth for more stereoscopic pictures, but also show smoother dynamic images. Among them, AUO’s 65-inch UHD 4K panel equipped with pattern retarder 3D presents even more vivid and higher quality 3D images.
Public Information Displays Showing Innovative and Value-added Applications
The commercial applications of public information displays are becoming more diverse. AUO will demonstrate various innovative and high value-added applications, including digital signage, transparent cabinet showcases, mirror displays, and transparent displays for vending machine in the exhibition. The 55-inch Switchable Mirror Display can show Full HD advertising information and image. Its touch function allows users to freely choose the content they wish to view. Users can browse the latest merchandise information during clothes fitting when the panel is switched to a stylish full-length mirror function. This mirror display application can make the best use of shop space and become a critical facility in apparel outlets or boutiques.
Moreover, AUO will also showcase its 65-inch Hybrid Transparent Display for smart vending machines. Its panel transparency and color saturation can be adjusted based on store owners’ demands for highlighting product features to make the multimedia contents displayed clearer, vivid and colorful. This Hybrid Transparent Display also has built-in touch functions and interactive games. It could be further applied to displays of home appliances in the future, or shop windows. It is a fine example of innovative display technology leading the trend for showcase display.
Touch Total Solutions provide lighter and slimmer display modules
AUO has made an accomplishment in the development of touch total solutions. AUO’s exclusive One Glass Solution Touch integrates the cover lens and sensor glass into the ultra slim and light modules. The direct bonding manufacturing process has simplified the production procedure of the integration of touch structure, panel and backlight to provide slimmer and lighter, high optical and anti-glare performance modules. In addition, AUO will introduce its 11.6-inch display panel for ultra notebook application with OGS Touch and AHVA technology. The thickness of its touch panel is only 0.7mm making it much thinner and lighter.
More exhibition highlights include: AUO’s in-cell touch panel technology and curved displays for slot machines which will be showcased at China Information Technology Expo (CITE) 2013. Mr. Paul Peng, President of AUO, also the Chairman of Taiwan Display Union Association (TDUA), will give a speech titled “Improving Cooperation for Complementary Advantages”, on April 11, 2013 at Flat Panel Display Industry Forum.
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What is this providing? JDI recently showed an oled way better, an extra subpixel added to avoid the horrendous greenish displays like what samsung does and still the same amount of pixels. I dont really see this a good option for manufacturers except for the possible price; apart from that, the rest is marketing and hoping the manufacturer buying this doesn’t really know whats a subpixel, a pixel, the color accuracy and those essential things.
Like what samsung makes*