3 out of every 10 smartphones sold in Q1 2013 was a Samsung

April 23, 2013
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Samsung Logo 645px

It’s business news time. The Q1 2013 figures for global smartphone sales are in, and there’s an unsurprisingly clear winner. According to data collected by DRAMeXchange, a division of global research firm TrendForce, Samsung has yet again come out on top and has managed to maintain its 30% share of the world wide smartphone market.

Overall the smartphone market saw a 9.4% quarter on quarter growth rate from Q4 2012 to Q1 2013, with total shipments reaching 216.4 million units so far this year. So while Samsung’s market share held steady, that actually equates to roughly a 9% increase in sales volume. Samsung shipped an estimated 65 million units this quarter, which would mean that 3 in every 10 smartphones sold was a Samsung.

The chart below shows the market share of each company in 2012 and the first quarter of 2013.

marketshare Q1 2013

Unsurprisingly Nokia’s market share shrank by another percentage point, continuing the company’s gradual decline. Apple also fared rather poorly, witnessing the largest loss of 3.5% in a growing market, yet another sign that the tech giant is struggle to keep pace with Samsung.

DRAMeXchange places Apple’s worries on its lack of a decent product line-up. We’re still waiting on official details about Apple’s next generation of products, but in the mean time Samsung, HTC, Sony, as well as some of Apple’s other competitors, have all released their own new flagship handsets and even have more announcements scheduled for later in the year. If Apple doesn’t do something to spark consumer interest soon then it risks another dip in its global sales figures.

In fact, virtually every company lost some ground or managed to only hold stable, while the “others” group snatched up 6% increase in its share of the market.

The figures also contain some interesting information about the market in China, where local brands Huawei, Lenovo, and ZTE were all expected to show strong numbers. Contrary to those expectations however, Samsung turned out to also be the leading manufacturer in China, with shipments estimated to be somewhere around 11.7 million units.

This clearly came at the expense of China’s domestic brands, which saw a 5-15% decrease in sales in the first quarter. Lenovo in particular saw very disappointing figures; having almost caught up with Samsung by Q2 2012, Lenvovo only managed to shift 7.6 million units in Q1 2013, leaving actual shipments 15% behind the projected figure.

To conclude, Samsung continues to dominate at the expense of other manufacturers. It would probably be fair to say that Samsung’s success stems from its wide range of products which make it competitive in virtually every market, whilst Apple continues to back itself into a corner with a limited range of premium products.

Worryingly for Samsung’s competitors, the launch of the Galaxy S4 hasn’t even been factored in to these figures yet.  With pre-orders for the Galaxy S4 already running out, it wouldn’t surprise me if Samsung pulls out even further ahead by the end of this year.

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