Rovio, the developer of Angry Birds, has broken yet another milestone: 263 million people played its games in the month of December. This tops off a pretty good year for the company, which managed to break the 1 billion downloads barrier last May and reached a record breaking 8 million individual downloads on Christmas Day.
This figure includes Android and iOS apps, as well as the web-based games versions that can be accessed on Rovio’s website and on Facebook. Even so, it’s a pretty astonishing number of people playing just a handful of games.
I’m going to go our on a limb and say that Angry Birds has pretty much solely helped Rovio achieve such higher numbers. Each of the various Angry Birds installments have reached hundreds of millions of downloads, giving a combined total over a billion downloads. Rovio’s other titles, Amazing Alex and Bad Piggies, are still quite a long way behind in terms of total downloads, but when your old titles are still making you record sums of money it’s no big loss.
Considering the franchise is so popular, it’s not surprising that an Angry Birds film will be hitting the big screen in 2016, and that we can ride Angry Birds themed roller-coasters.
I’m interested to see what Rovio does next, as it has already stated it’s interested in starting another IPO this year. But I wonder if Rovio, or anyone else for that matter, will ever be able to top the success of Angry Birds.